What’s the best paint color to sell my house?

Planning to sell your house this year? Then you’re probably busy working through a checklist of things to do to make your home more attractive to potential buyers, like this one from Realtor.com. In addition to cleaning, making small repairs, and decluttering, real-estate experts also advise you to consider the outside curb appeal of your home. One major wow factor of your home’s curb appeal is a fresh coat of paint in one of this year’s most popular, trending paint colors.

Need some help with that? That’s where Freeland Painting comes in! We help homeowners in the Greater Atlanta area beautify their homes inside and out with a fresh coat of paint. But what color should you paint the outside to attract today’s buyers?

The Cyclical Nature of Paint Color Trends

Doug Ireland, the founder and CEO of Freeland Painting, has been in the painting and renovation industry for 18 years professionally – 33 years if you include working for his dad while in his teens and twenties. With those years of experience comes a wealth of accumulated industry knowledge.

“Contemporary color choices tend to change from season to season. As with many things that are a matter of taste, popular colors tend to be cyclical,” Doug explained. “For example, just a few years ago, we saw color shades trending in a reverse pattern – meaning, houses had light-color siding and darker-color trim. We haven’t seen that trend since the late 1970s! But it came back.”

“And for those who were glad to see brass door handles and cabinet pulls go out of favor in the 1990s—Well, they’re back.”

Find the Right Color to Help Sell Your Home Fast

Doug shared his thoughts on the colors you should consider to get your home sold.

“Right now, the most popular, trending colors have undertones on the cooler side of the color scale, instead of the warmer side. And gray ― shades of gray and charcoal ― are very hot,” he explained. “The trend has evolved from beige to “greige” to simply gray. This particular color trend morphed very slowly over recent years.”

What is greige, you ask? Greige is simply a mix of gray and beige that results in a richer color. Greige works well in either a cool or warm color scheme. It’s one of the hardest-working colors in the realm!

But back to the best paint color for selling your house: Gray.

“Grays come in a wide array of shades, ranging from rosy or mauve shades, to greenish shades, and then to blue shades of gray,” Doug explained. “The cooler colors of gray that are now popular have a hint of blue in them, but they’re still gray.”

4 Specific House Color Recommendations

In the Sherwin Williams line-up of high-performance paint, Doug shared four recommended colors he recommends to homeowners who aren’t sure what color to paint their homes to sell. These colors would be ideal for either your home’s exterior or interior, appealing to a wide range of buyers.

Three of the four are cooler hues of gray that are most popular right now, but he also adds a fourth choice that’s a bit warmer in undertone:

  1. Mindful Gray (SW-7016) is an extremely popular color because of its neutrality.
  2. Gray Clouds (SW-7658) has cooler undertones than Mindful Gray, with just a hint of blue in it.
  3. Morning Fog (SW-6255) goes another step further toward a blue-gray, and is trending.
  4. Requisite Gray (SW-7023) is a warm gray that’s ideal for people who prefer grays on the warmer side of the scale. Its popularity is fading a bit, but it’s still a nice color.

3 Recommended Accent Colors

As for accent colors on doors and trim, which are trending darker both on the inside and outside of homes, Doug recommends:

  1. Black Fox (SW-7020)
  2. Enduring Bronze (SW-7055)
  3. Iron Ore (SW-7069)

And, if you have a brick home that could use a fresh coat of confidence, we offer a state-of-the-art treatment called Lime Wash that gives your brick home instant old-world charm.

At Freeland Painting, we’re here to help with all of your home’s external and internal painting needs. Helping you choose the right color is part of the service we provide. At Freeland Painting, relationships matter more than the brush and the ladder. That’s why we offer a free color consultation with each job.

Call us today at 678-679-3126 or email customerservice@freelandpainting.com to arrange a convenient time for our experts to provide a free estimate on painting your home. With a high-quality paint job by Freeland Painting, your house will impress every buyer who is lucky enough to see it!

Give Your Brick Home Old-World Charm with Lime Wash

Is your brick home’s exterior dated and ho-hum? Would it benefit from an innovative treatment to give it new life and become one of your neighborhood’s most admired homes?

Here’s a creative painting idea: consider trying Lime Wash, a process from Benjamin Moore paints.

Freeland Painting has used Lime Wash with great success—most recently on the Johnson residence in Suwanee, Georgia.

Check out Freeland Painting founder Doug Ireland explaining the process in this video:

Lime Wash is a custom process. Freeland Painting professionals create it by applying a Benjamin Moore painting product and then expertly performing a wash-off with pressure washing. It’s a unique process that Freeland Painting has mastered.

“We custom-created this look for the homeowners, and tested it until the homeowners said, ‘Yes! That’s it! That’s the look we want!’” Doug explained.

The end result looks so cool―like a German Schmear.

What’s a German Schmear, you ask? Home improvement gurus from Bob Vila to HGTV rave about the German Schmear process to transform any brick element on your home with the look of an elegant, cozy European cottage. It’s a “perfectly imperfect” way to update your brick home in style.

Lime Wash will give your home instant Old World charm—but without the 200-year wait!

The Johnsons were delighted with the results of their home’s new Lime Wash update: “We’re very pleased with this process. Freeland Painting provided very professional service. We would do it again if we had other properties. You have to try this!” said Mrs. Johnson.

Check out the before and after photos of the Johnson residence, below. What a difference!

Freeland Painting Johnson Residence

If you’re looking to have a cool paint job done for your home or business, give Freeland Painting a call today: 678-679-3126. With 20 years of experience painting Altanta-area homes, we’re ready to serve you!

Remember: Think outside the box, but paint inside the lines!

Concrete vs Vinyl Siding: Which is best for your home?

When choosing a siding replacement for your house, you have a number of options to consider. But, while most people think wood is the way to go, the expense and upkeep of real wood siding can make it unrealistic for most homeowners. That’s why vinyl and fiber-cement siding are so common throughout the US. But, how do you choose between the two? Here is a quick rundown of the pros and cons of vinyl versus HardiePlank fiber-cement siding:

One of the main drawbacks of wood siding is that it highly susceptible to destructive insects and animals like termites, carpenter ants and woodpeckers. Vinyl and HardiePlank siding have zero appeal to wood-destroying pests. However, vinyl does have some weaknesses that you don’t find in fiber-cement siding.

Vinyl siding can be easily damaged by an errant lawn mower or garden spade. It is also prone to cracking during freezing winters, and warping in hot temperatures (on that note: don’t place your grill too close to your vinyl siding!)

HardiePlank on the other hand, is made of long, thin sheets of concrete, which means it can crack upon heavy impact, but it won’t warp or become brittle under severe weather conditions. So overall, HardiePlank is the more durable option.

When it comes to the threat of fire damage, concrete siding is the better option. HardiePlank fiber-cement siding is not explosive or flammable.

Vinyl siding is treated with fire retardant materials, which means it will help to slow down the spread of a fire, but will not stop it completely. And since, as mentioned above, vinyl siding is susceptible to heat damage, even a nearby fire that doesn’t even touch your home can end up severely warping and permanently damaging your vinyl siding.

Wood siding is highly desired because of its rich texture. But when it comes to recreating that texture, HardiePlank far outpaces its vinyl counterpart. Vinyl siding usually does have a wood-like textured relief on its surface, but the planks are simply too thin to allow for a realistic looking wood texture.

Since HardiePlank is about 2 1/2 times thicker than typical vinyl siding, it allows for deeper embossing, giving it a much richer texture that resembles real wood.

One area where vinyl has the edge on other siding options is price. But while it is true that vinyl is generally cheaper than most other materials, that cheapness often shows when it becomes easily damaged over time. So, when it comes down to it, HardiePlank and other high-quality fiber-cement boards are the clear winner when it comes to choosing either concrete or vinyl siding replacement options for your home.

The experts and Freeland Painting can help with all of your siding replacement needs. Give us a call today to learn more!

Paint and Primer in One: Do or Don’t?

Everyone loves the results of a new paint job – the fresh sheen of a new color on walls is something that can easily change the entire atmosphere of a room. It does take work to achieve a new look with fresh paint, and most people don’t love the work that is required to get to those final results. With the time it takes to prime the walls, let them dry, then to paint them (then repeat if the walls currently are a bold or deep color), there is a lot of frustration and impatience that can surface during these makeovers.

It is for this very reason that many people consider using a paint and primer in one – also known as self-priming paint. The idea here is that the painter will only have to paint once (or at least with fewer coats), but still be able to take advantage of the benefits of both the primer and the paint. But how does the battle wage between paint and primer vs primer? Is it really the better way to go to use an all-in-one? Does being patient and using separate products still win as far as overall benefit and quality of work?

When to Use Traditional (and Separate) Primer

We must look at the main reason for the existence of primer: it is designed to prepare a surface for a new coat (or coats) of paint. First, if a surface has never been painted at any time in the past, such as in the case with new sheet rock, using a traditional primer is going to be essential. Another instance in which you would want to use separate primer and paint products would be if you are painting a glossy or slick surface with paint that is less glossy – when going from semi-gloss to flat, for example. The primer will help cover up any glare of the undercoating. If you’ll be painting over oil-based paint with latex or acrylic, you’ll want to first use a primer as well.

Ideal Situations for the Self-Priming Paint

If you’ll be painting a wall that already has paint on it, and it is not an extreme change in gloss or color, a paint-and-primer-in-one would work to your advantage. As for exteriors, exterior trim and facing that is already painted does very well with all-in-one products. Just remember that combining like finishes and like colors usually do well with self-priming paint. If you’re taking on more complex paint work, such as with industrial metal painting and auto detailing, you are not going to want to take this route but instead, you should opt for the standalone primer followed by paint.

If you’re not sure how to balance between paint and primer vs primer, be sure to give Freeland Painting a call! We can not only help you decide which path would be most suitable for your project, but we can also do the painting for you quickly, professionally, and beautifully – the right way, every time.

Paint Sprayer vs. Rollers & Brushes: What’s Best For Your Project?

Paint sprayers used to be reserved for professional house painters. But now, with a number of easy-to-use models available, more and more do-it-yourselfers are opting for the speed of the sprayer over traditional brushes and rollers. So, when it comes to painting the interior of your home, which method should you choose?

Rollers & Brushes

PRO: Using a roller on large areas is a great way to get good even coverage without having to go through a whole lot of setup beforehand. All you need to do is simply mask the areas you don’t want painted and get to work. Then once you’re done with the larger areas, use your brushes to finish off those fine edges and corners.

CON: Using rollers and brushes is time consuming and physically taxing. Between holding your roller over your head for hours and taking multiple trips up and down a step ladder, be prepared to get exhausted when using a roller on your large walls and ceiling.

PRO: Using rollers and brushes will save you money on paint. When spraying, only about 70 percent of your paint ends up on the intended surface, whereas with a roller practically every drop of paint sticks to the surface.

Paint Sprayer

PRO: Spraying is faster and less exhausting. With a sprayer, you can get the same amount of work done in just a fraction of the time. However, with a sprayer, paint goes everywhere. This means that you will have to spend a lot more time prepping and masking every square inch of the surfaces you don’t want painted.

CON: It’s more expensive. As mentioned above, sprayers waste more paint than rollers and brushes. And on top of that, they are considerably more expensive to rent. Renting a good paint sprayer will generally cost you more than buying the rollers, brushes, paint trays and liners you need to complete your project.

PRO: Sprayers are better for textured surfaces. When it comes to detail work and textured surfaces, such as crown molding and popcorn ceilings, a paint sprayer is the way to go. If you use brushes and rollers on these surfaces, you’re likely to be there all day.


When it comes down to it, your choice in painting tools really depends on the nature of your project and your budget. If you just need to paint a couple rooms in your home, and don’t want to have to cover every last inch of your house in drop cloths and masking tape, opt for rollers and brushes. If you are painting a new home, or full remodel, a sprayer might be the way to go since you won’t have to worry as much about getting paint all over the place. But no matter what the size and scope of your project might be, if you want the best possible results in the shortest possible time, your always better off leaving it to the professionals. For interior and exterior painting in the Atlanta area, as well as siding, roofing and gutters, contact Freeland Painting today to get a quote on your next home improvement project.